Viviana has a reputation as an effective Business Development leader. She has a strong grasp of the innovation process, identifying value propositions, and data-driven opportunity identification. Her efforts have translated into actual investment in expansion and real sales growth. Her professionalism is evident and I know she’ll be successful in whatever she does.

I highly recommend Viviana for her customer focus and strategic thinking abilities that have been instrumental in driving business growth. Her strong understanding of customer needs and preferences, coupled with her ability to proactively anticipate market trends, has enabled her to develop and implement business strategies that have positively impacted revenue growth. Viviana is an outstanding professional whose customer-centric approach and strategic mindset have helped us achieve our business objectives.

Viviana and I worked together for a decade while she was in a variety of business and strategic marketing positions. She is an expert in building and executing cohesive business strategies that span market development, competitive analysis, value propositions, product development, pricing strategies, and integrated marketing plans. She not only has global experience but understands regional differences and adapts strategies to be most effective in different market dynamics. I learned a great deal from Viviana, enjoyed her partnership and highly recommend her for commercial leadership roles.

I’ve had the good fortune to work with Viviana on a couple of projects in the past related to new business development in the chemical industry. She is open-minded in the creative phase of a project yet disciplined in distilling the essence of ideas and their alignment with corporate strategies. Viviana is collaborative, with both internal and external resources, and knowledgeable in the tools to convert ideas into actionable tasks. I was always impressed by her level of curiosity and her desire for continued learning especially in the application of technologies to practical problems customers face. I felt that she was unique in her position at the time to be able to provide both front-end and back-end experience to the innovation process the result of which is the rapid assessment of success and market potential. As my function was in corporate research and she had P&L responsibilities in a business unit when we worked together, I was grateful to have collaborated with her on projects and learned a lot about business development in the process. Most importantly, I can trust her work to reflect an accurate and thorough appraisal of the direction and value of the project.

Viviana was a key member of our business unit’s Leadership team. I worked with her closely for several years, during which time she routinely delivered outstanding results. She has excellent communication skills. When meeting with customers she is an active listener and probes for both insights and unmet needs. She is versatile, demonstrating a broad range of problem-solving skills. She is both a highly effective individual contributor as well as a team leader. Viviana is someone that I could count on to get a difficult job done.

It is my pleasure and privilege to recommend Viviana Wilson to your organization. Viviana has proven herself to be both an extremely capable leader and a valuable asset to any organization she is working with. She has very strong technical and commercial skills, but perhaps more importantly is engaging and extremely hard-working. She is capable and willing to do the homework but is equally competent to package and communicate complex information to the highest levels of any organization.

I have known Viviana for over 13-years, first meeting her as she sought a commercial position coming out of an R&D role in Lubrizol Advanced Materials. Viviana joined my fledgling group tasked with business development within the Engineered Polymers segment. We were a new team operating in an ill-defined space, working in the “grey”. Viviana was not daunted and quickly showed me that she could adapt quickly, work a room to develop information and contacts, and put together compelling business cases with solid fact and with conviction. In short, she impressed me in a very short time frame. Beyond that role, Viviana continued to develop her business and leadership skills in a variety of roles that led to her ascending to run one of the companies largest and most profitable business units. In that role, and now as a colleague, I watched Viviana thrive and help that business grow and compete in global markets. This included building a strong team, leading innovation, and managing a complex global operation and supply chain.

Personally, I know Viviana to be a dedicated wife and mother to her family and someone with a high emotional intelligence. Though we no longer work for the same company, I consider her a friend for life and someone who I continue to watch and admire in business.
In summary, Viviana Wilson is smart, experienced, and fantastic to work with. I would personally recommend her to anyone in my business network who is looking for help in growing and improving their business.